To put it simply, Live Selling is like QVC or the Home Shopping Network. It's a live broadcast that is streamed across the web, mobile apps and social platforms like Facebook, Instagram & TikTok.
The host, which could be you, showcases products one-by-one to your audience, highlighting features & lifestyle uses for the item while “socializing” with your viewers. This creates an engaging, personal shopping experience for your viewers. In addition to conversing with you via comments, viewers will also comment that they’d like to purchase the item you’re showcasing. When they do, Congratulations! Now you have an order, how do you collect payment?
How Does Invoicing Work?
The goal is to keep your viewers watching. Letting them order in the comments is the best way to capture sales while keeping them engaged with your Live event. Extracting those orders manually from a long list of comments is doable but can be tedious. For a more streamlined invoicing process, providers like CommentSold offer a great alternative.
CommentSold is a 3rd party application to which you subscribe. Their app allows viewers to comment on your live event using the specific word, e.g. SOLD, to trigger a behind-the-scenes billing flow. I’m not affiliated with CommentSold, but they are a leader in the social commerce space. To read more about how CommentSold works, click here.