Let's Go LIVE!
Social commerce is the fastest-growing sales strategy. Both shop owners & brands alike are enjoying the benefits of these virtual events. It’s a great way to diversify your revenue while broadly testing a brand with your audience. It’s a Win-Win!
For those of you who are familiar with Live Selling & ready to get started, we are, too! Keep reading to learn more.
What is Live Selling?
To put it simply, Live Selling is like QVC or the Home Shopping Network. It's a live broadcast that is streamed across the web, mobile apps and social platforms like Facebook, Instagram & TikTok.
The host showcases products one-by-one to your audience, highlighting features & lifestyle uses for the item while “socializing” with your viewers. This creates an engaging, personal shopping experience for your viewers. In addition to conversing with you via comments, viewers will also comment that they’d like to purchase the item you’re showcasing. When they do, Congratulations! Now you have an order, how do you collect payment?
How Does Invoicing Work?
The goal is to keep your viewers watching. Letting them order in the comments is the best way to capture sales while keeping them engaged with your Live event. Extracting those orders manually from a long list of comments is doable but can be tedious. For a more streamlined invoicing process, providers like CommentSold offer a great alternative.
CommentSold is a 3rd party application to which you subscribe. Their app allows viewers to comment on your live event using the specific word, e.g. SOLD, to trigger a behind-the-scenes billing flow. I’m not affiliated with CommentSold, but they are a leader in the social commerce space. To read more about how CommentSold works, click here.
4 Reasons Live Selling is Right for You
Your customers connect with you! During a Live Event, they feel like they are in your shop (or maybe your kitchen) with you. You create a personal shopping experience. They can make comments & ask questions just like they would if having a conversation with you.
It’s the ideal way to introduce a collection and gauge your customer’s interest before investing in inventory.
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Many brands, including ours, offer open stock so you can place an order based on what was ordered during your event.
Pro Tip: when placing your bulk order post-event, order a few extras of the most popular items. You can fold them into future lives as a “Best Seller that you loved” with limited quantities available to encourage the call-to-action (CTA.)
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As the host, it's your show. You can share all the stories, lifestyle uses, benefits & promotions that you wish. Share as much or as little as you like.
Show & Share. You share behind-the-scenes insights & your sales volume will show it.
How Do I Go Live with Your Products?
STEP 1. Order a Live Box of samples to get our products into your hands. Live Boxes are collections of samples you can showcase during your event. Brands, like ours, offer assorted collections of products. Our themed collections include Planning, Gratitude & Kids’ Keepsake products. Scroll down to order one (or one of each) that suits your audience. Each box is priced well below wholesale at just $99.
STEP 2. Upload our products to your catalog. Email support@denisealbright.com and we will send you the comma-separated values (csv) files that you can easily upload to Shopify or CommentSold.
STEP 3. Schedule your Live Event in your usual way & share it with the world, including us! Email support@denisealbright.com when & where you’re going Live so we can watch, too! We will do our best to join you. When we do, we can help field product questions that may come up during your event.
TO ORDER YOUR LIVE BOX(ES):
Visit DeniseAlbrightWholesale.com
[If it's your first time visiting, use the temporary password DAW$ to enter the site.]
Questions? Email support@denisealbright.com. We’re standing by to help!